We're a Texas outfit building the future of small-business marketing.
Nova Nexus Texas started with one simple belief — the shop on Main Street deserves the same firepower as the chain down the road.
Lupe Martinez
Founder & Principal · Arlington, Texas
20+
Years experience
1
Phone number
Lupe Martinez has spent two decades in technology and marketing — from big-company software rooms to helping local shops fix their Google listings on Saturday mornings. Along the way he noticed something: the same tools the Fortune 500 uses to dominate are now affordable enough for the bakery, the landscaper, the dentist, the church.
Nova Nexus Texas was built to close that gap. With AI doing the heavy lifting on the tedious parts, Lupe can spend the time where it actually matters — understanding your business, your customers, and the neighborhood you serve.
This isn't a side hustle. It's a calling. Faith-driven, family-first, and grounded in the Arlington community that raised three Martinez kids (Mila, Zachary, and Levi — ask about them, you'll hear about them).
“If we do right by the people in our community, the business takes care of itself. That's the whole plan.”
Our mission
Give every local business a fighting chance online.
Not flashy jargon. Not templates pretending to be strategy. Real websites, real brands, real visibility — priced so the family-owned shop can actually afford them.
Four things we won't compromise on.
Faith first
Built on a foundation of faith. We do business the way we live — honestly, respectfully, with our word as our bond.
Family always
Family is why we show up. If we wouldn't build it for our own business, we won't ship it for yours.
Community rooted
Arlington, Fort Worth, Dallas — our neighbors are our clients. We market like people we know are watching, because they are.
Honest by default
Real prices. Real timelines. Real answers. When something isn't the right fit, we'll say so.
Ready to talk?
The discovery call is free. The conversation might be worth more than you think.